Sarisbury Green, United Kingdom – 23 July 2025 – RAD Propulsion, a pioneering force in electric marine propulsion systems, today announced a significant expansion of its international dealer network. The strategic partnerships in the Netherlands, India, and Japan underscore RAD’s firm commitment to fostering a worldwide transition towards smarter, cleaner, and more efficient boating. This move is set to bring RAD’s innovative electric drives to new and diverse markets, catering to both recreational and commercial marine sectors.
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Strengthening European Foothold with Energyboats in Benelux
In the Netherlands, Energyboats has been appointed as RAD’s official dealer for the Benelux region. Energyboats is renowned for its exclusive focus on 100% electrically powered boats and collaborates solely with manufacturers that design their vessels with electric motors as the foundational element.
Duco Snijder, owner of Energyboats, emphasized this synergy, stating, “In our view, only then can a fully-fledged alternative to the traditional combustion engine be created. RAD is one of the few manufacturers that truly understands this and has developed an excellent product.“
This partnership will strategically target boat builders and professional users across Benelux, including government services, nautical police, research agencies, and environmental and water management authorities, promoting the adoption of sustainable marine solutions.
Driving Sustainable Transformation in the Indian Marine Market with Enviroshift
Enviroshift, an eco-conscious technology provider, will spearhead the introduction of RAD’s advanced electric propulsion systems into the Indian marine market. The collaboration will particularly focus on critical sectors such as fishing, tourism, defense, and the burgeoning Uncrewed Surface Vehicle (USV) segments. The core objective is to accelerate the transition from fossil fuel-based systems to sustainable electric alternatives, offering significant capital and operational cost savings without necessitating extensive vessel modifications.
Furthermore, Enviroshift and RAD, in collaboration with The Sustainability Group and leveraging the FuturePlus platform, will empower clients to meticulously track and enhance their sustainability contributions.
Indiragandhi, Director of Enviroshift Solutions, highlighted the impact of this partnership, stating, “RAD’s electric propulsion system is a breakthrough in the marine industry, and our partnership ensures that sustainable innovation reaches the segments that need it most.“
Bringing Electric Propulsion to the Japanese Mainstream with EV Boat Sales (EBS)
In Japan, EV Boat Sales (EBS) joins as a pivotal partner, poised to facilitate the mainstream adoption of electric propulsion in the region. EBS brings invaluable expertise in navigating Japan’s stringent inspection and licensing systems, laying the groundwork for RAD’s intuitive and high-performance systems. Japanese customers can anticipate innovations designed for user-friendliness, including RAD’s signature RADBus for seamless connectivity, integrated drive-by-wire steering with a 180° range, and a compact system design. These features directly address historical concerns surrounding complexity, maintenance, and reliability in electric propulsion.
Kuto Kiyoto, Sales President at EV Boat Sales, expressed optimism about the partnership’s potential: “It has been such a pity that customers have the desire to go green and go electrified, yet in the end, are blocked by fear due to limited awareness or access to an easy to operate and fit out product line. We believe RAD will be the game changer not only in Japan but also in a lot of APAC areas.”
Together, the companies are exploring opportunities in government tenders, island transport in the Setouchi Inland Sea, and agricultural water farms, with future plans for integrating autonomous capabilities through AI partnerships.
A Unified Push Toward Sustainable Maritime Innovation
Dan Hook, CEO of RAD Propulsion, expressed his enthusiasm for these new collaborations: “We’re thrilled to welcome these forward-thinking companies to our growing dealer network. Each partner brings deep local expertise and a shared passion for electric energy on the water, enabling us to deliver superior propulsion solutions to customers across these vital markets.”
These strategic partnerships will empower RAD Propulsion to offer more localized demonstrations, comprehensive service, and dedicated customer support, thereby significantly promoting sustainable boating solutions for both recreational and commercial users worldwide. The expanding network serves as a clear indicator of the escalating global demand for reliable, high-performance electric propulsion systems.
For more information on RAD Propulsion’s dealer and agent network, visit RAD Propulsion website
About RAD Propulsion
RAD Propulsion is an innovative and sustainable marine technology company founded by a team of UK engineers and tech entrepreneurs. Their mission is to significantly reduce carbon emissions in the maritime industry by developing top-quality products that are quieter, smarter, user-friendly, and that inspire pride of ownership. Their flagship product, the RAD 40 electric drive, is a lightweight system with intuitive operating features, providing a clean, safe, and reliable propulsion option for boat builders and owners alike.
Source RAD Propulsion