Hong Kong, China | November 4, 2025 — Chimbusco Pan Nation (CPN), a global powerhouse in marine fuel supply and bunkering solutions, has unveiled a striking new brand identity under the tagline “MADE TO EVOLVE”, marking a defining moment in its 34-year journey from a single-barge operator in Hong Kong to one of the world’s leading bunker traders and alternative fuel providers.
34-year marine fuel leader redefines global image to reflect innovation, resilience, and proactive leadership in the energy transition
The rebrand, launched with a compelling new logo and visual identity, encapsulates the company’s philosophy of continuous improvement and adaptability — values that have propelled CPN’s growth across nine international offices and established it as a trusted partner for conventional and biofuel bunkering worldwide.
“We are not only responding to change – we anticipate it,” said Mr. Calvin Chung, Director of CPN. “This rebranding campaign is about aligning our identity with our core strength: continuous improvement. We are made to evolve, and we enable our clients to do the same with us.”
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Symbolising a Journey of Evolution and Leadership
At the heart of CPN’s new brand identity is a modern, dynamic logo that reflects the company’s pioneering spirit and global outlook. The redesigned “CPN” lettering incorporates sleek, directional lines inspired by maritime navigation routes, symbolizing:
- The energy that powers clients’ voyages
- CPN’s guiding role through an evolving marine fuel landscape
Embedded within the logo is a cyan upward arrow, conveying:
- Forward momentum and progress
- Commitment to sustainability
- CPN’s mission to lead change, rather than follow trends
Complementing the visual identity is the company’s new tagline, “MADE TO EVOLVE”, which captures the essence of CPN’s philosophy:
- Adaptability ahead of market shifts
- Guidance for partners through challenges and opportunities
- A focus on being a catalyst for smarter, sustainable marine fuel solutions
Together, the logo and tagline communicate CPN’s dedication to continuous improvement, strategic foresight, and leadership in the global bunkering industry.
A Global Force with Deep Roots
Founded in 1991 with a single barge operating in Hong Kong waters, CPN has since transformed into a global leader — recognized as Hong Kong’s top physical bunker supplier, China’s largest marine biofuel seller, and one of the most prominent bunker traders worldwide.
Today, CPN operates across nine international offices, providing marine fuel supply, trading, and logistics solutions that blend reliability, operational excellence, and a forward-looking approach to sustainability.
Five Core Values Anchoring the Brand
The refreshed brand narrative reinforces CPN’s enduring values — Reliability, Pragmatism, Forward Thinking, Achieving Excellence, and Partnership — which continue to steer the company’s growth and partnerships across global markets.
CPN’s mission underscores this evolution: to continuously improve and provide clients worldwide with reliable, advanced bunker solutions that empower seamless growth. Its vision aims to position CPN as the premier global bunkering companion, setting industry benchmarks in efficiency, sustainability, and reliability.
Showcasing Evolution in Motion
As part of the rebrand rollout, CPN has released a 30-second brand video highlighting its journey of transformation, visual identity, and commitment to progress. The film reflects the company’s heritage and forward focus — bridging its past, present, and future.
Driving the Future of Bunkering
With its renewed identity, Chimbusco Pan Nation reaffirms its position at the forefront of the marine energy transition, combining decades of operational excellence with a strategic focus on biofuels, innovation, and sustainability.
The rebrand is more than a visual transformation — it’s a declaration of intent. As global shipping accelerates toward decarbonisation, CPN’s message is clear: the company was made to evolve, and it will continue leading the way.
About Chimbusco Pan Nation (CPN)
Founded in Since 1991, Chimbusco Pan Nation (CPN) has empowered clients to confidently voyage across oceans, starting as a single-barge operation in Hong Kong with bold ambitions to lead the bunkering industry and set its standards.
Over 34 years, CPN has grown into a premier supplier, global trader, and alternative energy leader with a robust international team across nine offices. Guided by core values: reliability, pragmatism, forward-thinking, excellence, and partnership. CPN pursues excellence to drive evolution, providing the best support to progress in an ever-changing world.
Source: CPN